by ILash Marketing | May 30, 2019 | Students
Let me start with this very important tip to all aspiring lash & beauty industry entrepreneurs out there… you are going to have to run a business! If you’re jumping into the lash game as an entrepreneur, then you have to be ready to market your brand. This...
by ILash Marketing | May 23, 2019 | Students
I’ve always preferred the title “Lash Artist” over “Lash Tech” mostly because what we do truly is a form of art. Lashing requires creativity and forward-thinking much like the mindset of an artist. If you think about it, there’s no one-size-fits-all when it comes to...
by ILash Marketing | Mar 23, 2019 | Customers, Lash Education
Just like any other beauty procedure, some people are candidates and others are not. At iLash Charlotte, we also focus on educating our community and clients about eyelash extensions. It’s important to understand what lashes are and, more importantly if they’re for...
by ILash Marketing | Feb 28, 2019 | Customers
Professional certification and licensing are different from industry to industry. Sometimes, the terms are interchangeable. And other times, like in the lash industry, the difference really matters. Before you book your lash appointment, make sure you do your...
by ILash Marketing | Feb 22, 2019 | Customers
It’s time to end the stigma surrounding all those who have ever been called ‘high maintenance’! There are actually some pretty positive things about ‘high maintenance’ people’. For starters, it doesn’t always mean that the person only cares about looks. As...