Every good entrepreneur knows that “marketing” encompasses so many elements. Of course, we all want to promote our brand and services, but it’s also important to produce quality content that people actually want to read. It sounds easy enough, but sometimes you might need a little help finding engaging blog topics.
Here are a few ways to spark your creativity…
Solve A Problem. Think about your audience (other lash artists or clients) and solve a problem! Providing valuable problem-solving steps can help build your brand and credibility.
Review Your Portfolio. Sometimes a little visual inspiration is all you need! Take a look through your portfolio and carefully review your work. There are probably a few topics that might jump out at you (inner corners, creating volume fans, how to properly tape bottom lashes, etc.)
Step Outside Your Comfort Zone. Don’t be afraid to open up! You can still keep your personal life (and blog) separate from your business content. Step outside your lash expertise and find some topics you can tie into your brand. Maybe lifestyle tips for a sedentary career, the best music to listen to while lashing ….
Do Product Review. This is a great fallback! As a lash artist, you probably have a variety of products from adhesive to tweezers that you could review. Talk about what you like (and don’t) and create content that appeals to other lash artists.
Tap Into Your Visual Senses. Again, visual inspiration can spark ideas in so many ways! Take a look around your lash salon and the next blog content could be right under your nose! What type of light do you use (product review topic) or what design elements do you suggest for someone setting up their salon (outside your lash comfort zone topic).
If you find yourself in a creative rut, try creating a content calendar that will help hold you to your monthly blog topics and ideas.
Happy Lashing (And Blogging!)