Just like lashing, there’s no one-size-fits all when it comes to marketing. Depending on your business goals, there are a variety of different campaigns you can run at any given time. As a lash entrepreneur, it’s important to understand your business and use effective advertising strategies to maximize your ROI. Here’s a quick breakdown of different objectives you can incorporate into your lash marketing plan this week.
- Branding Campaigns. The objective of this type of campaign is to create awareness. If you want to gain exposure and get your name in front of as many people as you can, then a branding campaign is for you! These are especially great for those just starting out when you are trying to build a brand and following. Tip: Optimize your branding campaign by running engagement campaigns (Page Likes are great for FB) and broaden your focus/audience beyond potential clients. Remember: the goal here is to build.
- Call-To-Action Campaigns. Need customers, phone calls or product purchases? This one is for you! Call-to-action campaigns specifically call people to take action. Seems easy enough but you need to really focus on your messaging here. When it comes to these types of ads, keep them simple. Tip: Optimize your Call-to-action campaigns by having only ONE call-to-action in the campaign. Stay away from mixed messages and don’t confuse your audience by trying to be clever.
- Traffic Campaigns. These campaigns are great if you want to drive your audience to a webpage or landing page. Traffic Campaigns also yield measurable results that can be helpful in evaluating your marketing strategies. Use traffic campaigns to drive traffic to your online booking page or service menu. Tip: Don’t sell from the ad itself! Remember, it’s the click you want. Once you have their attention, sell them on the website/landing page or phone call.
We’ve got more great marketing and business tips available in our business mentoring classes. It’s part of our mission at Industry Lash Pro to not only build an aspiring group of lash artists, but to also build a powerful group of entrepreneurs!