It’s so easy to get lost in all of the noise on social media these days. Whether you’re just beginning to build your brand on social media or you have a long standing account, sometimes it can feel like you’re fighting for space and attention… not to mention clients! As if that’s not enough, algorithms make it impossible to grow with advertising. Fortunately, Facebook is a fairly inexpensive way to advertise and has MANY benefits. Here are 3 tips you can use to create a killer Facebook ad to attract new clients.
1. It’s ALL about the photo. Step one is to find a photo that represents your brand, message and advertisement all in one. If you’re photography skills leave more to be desired, don’t be afraid to use a stock photo. There are plenty of affordable stock photos out there for $1. You can also check out free sites like Unsplash and Pexels for some great options. Just be sure to stay away photos with words so Facebook will approve your ad and it will run at maximum performance.
2. Use a detailed audience. Don’t be afraid to get specific when it comes to targeted your ads. Look for people within 25 miles (or so) of your business. Target their age, their interests, jobs, hobbies- you name it, Facebook can target it! Use this to your advantage to get the most out of your ad dollars.
3. Keep your headline short but engaging. Don’t try to rewrite the Great American Novel with your Facebook ad. Remember, the purpose of an advertisement is to grab a potential client’s attention. If you have detailed information you want them to consume, send the to your website or a landing page for more info.
Facebook Ads Manager is a great (user-friendly) way for you to run targeted ads so you can stop boosting your content. Whenever you’re in doubt, seek the help of a professional!