Many businesses spend a lot of time (and money) trying to attract new clients but did you know that strengthening your connection with existing clients is equally, if not more, important? It’s obvious that eyelash extensions are a retention service and returning customers are the lifeline to any successful business. Here are some ways you can take care of your returning customers that will help maintain their loyalty.
Stay connected. This starts by booking their next appointment before they leave the first. It’s essential that lashes are maintained properly. Don’t let them go a month without a refill which could end in disappointment! Also, in between refills, find opportunities to connect. Use social media, blogging and other online resources to demonstrate your authority in the field. Make sure your communication is meaningful… don’t become a nuisance!
Make it a good experience. Depending on where you live, it’s likely that your clients will have more than one option when it comes to maintaining their lashes. Aside from perfecting your skills, customers are likely to come back because of the experience. Be sure to show your appreciation and view each lash appointment as an opportunity to connect.
Be the best! Become an authority in your field. Be the go-to lash artist in your area. Continue your education and offer techniques and skills that blow your competition out of the water. Earn your clients trust and loyalty overtime by establishing yourself as an authority and your clients will keep coming back for great lashes.
If you want to be the best, learn from the best! There’s still time to join us for our upcoming Classic Lash Training in Charlotte, NC October 15-16. We’re now letting you customize your kit so you can choose into, start or deluxe! Send us a message today for more details.