Thanks to the invention of the hashtag, the pound symbol is now one of the most identifiable symbols on our keyboards today. In fact, it is so popular that it has become a universal symbol and a brand of its own! Simply put, the hashtag was created to connect users with common interests. When used properly, lash artists, and all beauty industry professionals, can use hashtags to connect with like-minded professionals from around the world.
Start by identifying popular hashtags unique to your profession, career or interests. For example, some popular hashtags for lash artists are #lashlove (90,553 posts), #eyelashes (2,089,864 posts) and #lashes (4,079,482 posts). We recommend making a list of 10 hashtags to use consistently to grow your brand. Wondering how much is too much? A recent study done by buffer.com shows that Instagram posts with 11+ hashtags receive the most interaction so don’t worry about using “too many” hashtags on Instagram!
Once you’ve made your list of popular hashtags, use more specific hashtags to connect with professionals in your community. #CharlotteEsthetician (451 posts) and #CharlotteBeauty (564 posts) are good examples of relevant, local hashtags for iLash Charlotte. Hashtags that are specific to your location can be used as a sales- driven marketing strategy as they give you the opportunity to connect with potential customers. These hashtags can help you find your target market and know how to reach them.
Twitter is another social media network proven to gain more popularity with your posts by using hashtags. Twitter has a 140 character limit so you will really have to do your research to find one or two hashtags that help increase your following and build brand awareness. In fact, tweets with one or more hashtags are 55% more likely to be retweeted.
No matter which social media platform you choose for your business, be sure to do your hashtag homework. Don’t miss out on the opportunity to grow your brand, promote your portfolio and gain new clients! Don’t be afraid to enlist the help of a marketing specialist in your area (like Bigar Creative for CLT professionals) to help with marketing, promotions, social media, and branding so you can stick to what you do best!