We live in a visual world and, as lash artists, our digital portfolio should be an accurate portrayal of our work. From social media and websites to brochures and flyers, we want to present visually appealing photos that will reach potential customers and promote our brand. We’ve put together as list of tips and tricks you can use to improve the quality of your digital lash portfolio.
- Get the right tools. We recommend the Sony 5100 that takes nearly flawless photos that require minimal editing. This camera is a $600 investment but one that is well worth every penny! Short on cash? Any camera, including cameras on cell phones, will work in a pinch. Follow the below tips to improve the quality of your photos.
- Have proper lighting. Use light to your advantage to help create flattering photos. We recommend purchasing a Glamcor lighting kit made by a company revolutionizing the beauty industry with their quality lighting products. In addition to having the proper lighting, there are certain tips and techniques that will improve the quality of your photos. For example, remember that when you have light directly behind your subject, the photo is sometimes dull and flat. Instead, try snapping photos with the light beside your subject to create highlights and a natural, warm glow.
- Beware of bad angles. When it comes to photos, especially close-ups, it’s important to steer clear of unflattering angles that might take away from the quality of your work. Depending on the type of curl used on your client, decide which angle is most complimenting whether it be their profile (Classic Lashes), an aerial shot to highlight lash thickness (Volume Lashes) or even an opened-eyed, straight on shot (Glamour/Cat Eye lashes).
- Edit your photos.There are a variety of apps you can download to improve the quality of your lash photos. We recommend FaceTune, InstaShot, moreBeaute2, Camera+ and PicsArt to name a few. These apps include a variety of filters, contrast changes and other editing options that will really showcase your work as a lash artist.
Whether personal or professional, we hope you enjoy these digital photography tips next time you take a photo. For more lash portfolio inspiration, follow iLashCharlotte on instagram @ilashcharlotte